"In the next few years, mobile advertising will show a trend of rapid growth." AdMob CEO Omar (Omar Hamoui) said : "In the past, mobile advertising is merely confined to the annoying SMS (SMS) form, but is often made to the middle of the night on your cell phone. Now all this will change. "
AdMob is a mobile platform for advertising companies, from inception to the present, although only a short time more than a year, but the area has become well known companies. As a fast-growing young companies, AdMob naturally attract a lot of "star" level of risk investors. In March 2007, AdMob completion of the second round of financing, access to the Accel Partners and Sequoia joint injected 15 million US dollars. Earlier, Sequoia has its injection over four million US dollars.
The area has great potential for mobile
Omar this year, although only 30 years old, it has already Growth veteran, "I mobile marketing in the field, fought for nearly six years, so I was really an exciting time." Omar said.
Omar from the University of California at Los Angeles, bachelor's degree in computer after they started their own entrepreneurial career, setting up too much of the mobile home and mobile software services companies, but for various reasons have not been able to continue. Entrepreneurship not smooth and not against Omar's confidence, "I think the field is mobile contains enormous potential, because using cell phones more and more people."
After Omar Sony effect for two years, mainly engaged in the development of mobile devices work. After leaving Sony, Omar also created a mobile photo-sharing website -- fotochatter, this is Omar history of entrepreneurship as a key moment, "If we do not fotochatter, there will be later AdMob."
Fotochatter the main users of the Internet who use the phone, Omar found that the discovery of these potential customers is a difficult thing. "I tried a lot of marketing, advertising in various channels, such as the use of Google's keyword search, but has not been very successful. Because you hardly know these advertisements were the audience how many of your potential clients. "
Omar will be a lot of time and energy input to the Web publicity, it was Omar own preliminary estimates, each attracting a user needs to spend about 30 US dollars cost. "It's a small site right, it is not a small figure."
Later, the one thing Omar changed the entrepreneurial life. He had discovered a WAP site with a lot of users, and they at this Web site advertising, the other out the price of each click an cents so doing we develop a user probably only 10 cents.
Through such marketing methods, Omar in attracting consumers to save a lot of costs. "Charges by the number of hits on a very good way, and advertising to an audience that is the mobile Internet." This Omar inspiration : why not set up a mobile advertising company?
In January 2006, AdMob company was born. Soon, Omar left fotochatter and threw himself into AdMob, which at this time is in the fotochatter rapid development stage. "Sometimes, it also may be to give up a good thing." Omar does not regret "Now, AdMob also develop very well, this is my fifth business, and is also the most successful one."
The right time to do the right thing
According to the official website AdMob disclosure : in January 2006, June 2006, a total of 30 million times; In July 2006, in January 2007, amounted to one billion times; In February 2007, April 2007, amounted to 2.3 billion times. "30 million" and "one billion", "2.3 billion" means AdMob company's advertising was the number of points available, less than a year and a half, from 30 million to 2.3 billion, up nearly 80 times the rate of speed astounding.
Undoubtedly, AdMob has been a success. "These are a matter of timing, at the appropriate time, the right place, doing the right things." When asked the secret of success, Omar concluded, "even if you have the world's best ideas and best execution, if the timing is wrong, you would not be successful . "
Omar said that the current world in the use of mobile phones has more than 20 million, many in the IT industry and the rookie leader who will be anxious to find some means of the mobile phone advertising to make money.
According to industry analysts, research data show that the global mobile phone spent last year on advertising, which costs 8.7 billion dollars, is expected to 2010, the global mobile advertising market will reach 1.7 billion US dollars. Industry analysts agreed that, as smart phones and related technology penetration, mobile advertising business and take a moment.
In the United States, there are currently some 15% of the mobile phone users to surf the Net, watch entertainment programs, visit the News. Although specifically designed for the mobile site is relatively small, but such sites station owners also have many viewers, advertisers are eager to have access to such young users and happy on the phone advertisements.
Advertising to the advertisers need to be able to do the mobile advertising company to help acquire the relevant technologies, in order to successfully advertise on the phone. Advertisers have WAP websites station, usually prefer to find intermediary companies, and their reluctance to find advertisers. Mobile advertising company became mobile websites and advertisers a bridge between.
For advertisers, the use of mobile phone air compressoradvertising has its advantages, through understanding the customer's location, online shopping habits and behavior can be targeted at specific customers to do specific advertising. "If you want to in the United States all the Nokia smart phone advertising, we can help you do." Omar was very proud of it.
Of course, only good ideas, a good time is not enough, we still need to grasp the development of the market place. In the early AdMob, advertising orders mostly from the United States and some European cities, where the WAP site development soon. But now, the AdMob commercial territory, the future development of the top five markets, South Africa came in the first one, followed by India, the United Kingdom, the United States and Israel. Omar said that the flow of South Africa is cheap, thus stimulating the majority of people use mobile Internet.
India as the second largest market, because there is the computer penetration rate is not high, there will be more people using cell phones to the Internet. Of course, there is another one Omar, "because people there speak English, most of the world's major WAP sites are in English."
"Mobile Google"
Omar and his partners in the mobile domain after many years of battle, they know that some of the newly created Mobile Web site and compared to the traditional, though more flow, but because of a lack of advertising has not enough money to maintain the operation of websites, in the end the big corporate acquisition.
"In fact, some of them had website, is probably the future of Google and Yahoo." Omar to be done is to change this situation, so that these sites profitable.
AdMob served as a site proprietors advertisers a bridge between the advertisers can help themselves, and convenient to target customers selling mobile advertising. AdMob paid by the different models, and for the main site is divided into stations : CPM form (to be broadcast advertising graphics 1000 as a benchmark for fees), and the station owner AdMob on June 4 share; The use of CPC form (click on the advertisement to 1000 as a benchmark for fees), is divided into May 5 .
Therefore, AdMob industry as "Mobile Google," because it's advertising model and Google almost exactly the same, only carriers from Internet advertising into mobile phones.
Station owner of the website, although half of the revenue paid to AdMob, but they are still very grateful AdMob, because if there is no AdMob, even their survival into question.
AdMob use of the self-advertising system, a number of large enterprises took the initiative to put the money was used in the mobile marketing, Ebay, MocoSpace, Coca-Cola and other companies are AdMob customers. Omar believes that these large enterprises hope to the most popular use of the media to contact its customer base. Coca-Cola Project Manager Tom Daly said, the mobile phone is very private nature of the device can achieve an effective advertisement put, this is Coca-Cola to use this as a platform for consumers contact the main reason.
In return, AdMob also for some advertisers advice. During the World Cup, jointly with Adidas launched a mobile download, fans around the world can access through the phone, download the team logo wallpaper and wallpaper in the lower right corner are printed with the Adidas logo, the then downloaded amounted to a few hundred thousand.
Now, let Omar excitement of some new mobile technology applications, such as the sharing of geographic location, in his view, loopt company is a good example. Loopt location of the mobile service providers, allowing users to share their location, my friends to know that wherever you are. "Perhaps in the future, you wait at the bus stop when we receive a certain Internet cafe near the advertisement." Omar these technologies to great expectations. ( copied from GoogleNews )